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Television and Human Behavior, by George Comstock
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Television and Human Behavior, by George Comstock (1979)Television and Human Behavior, by George …Advertising as Capitalist Realism (2000)Advertising as Capitalist Rea…Toward a framework for intervention channels: Reach, involvement, and impact (1997)Toward a framework for interv…Self-Efficacy and Stereotyping in Advertising: Should Consumers Want a Change? (1990)Self-Efficacy and Stereotypin…Cognition, media use, genres (1987)Cognition, media use, genresThe relationships of images, issues and presentational methods in televised spot advertisements for 1980's American presidential primaries (1984)The relationships of images, …Out-of-School Television and Schooling: Hypotheses and Methods (1981)Out-of-School Television and …Convention: A Philosophical Study. (1970)Mental Models (1983)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Income, Saving and the Theory of Consumer Behavior. (1950)The Impact of Television Advertising: Learning Without Involvement (1965)The Domestication of the Savage Mind. (1979)Pedagogic Cacophony: The Teaching of Ethical, Legal, and Societal Issues in Advertising Education (2009)I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA (2013)The Eloquent Language: Hindustani in 1940s Indian Cinema (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Social Learning Theory. (1978)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Organizations Disseminating Health Messages: The Roles of Organizational Identification and HITs (2013)A potential new front in health communication to encourage vaccination: Health education teachers (2021)Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The Image; or, What Happened to the American Dream. (1962)The Image: Or What Happened to the American Dream (1963)Examining verbal style in presidential campaign spots (2000)Presidential Primary Videocassettes: How Candidates in the 2000 U.S. Presidential Primary Elections Framed Their Early Campaigns (2002)Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections (2018)Television in the Lives of Our Children (1962)Schooling in Capitalist America: Educational Reform and the Contradictions of Economic Life (1977)Longitudinal Effects of Television on Children's Leisure-Time Reading A Test of Three Explanatory Models (1996)Television's Impact on Children's Reading Comprehension and Decoding Skills: A 3‐Year Panel Study (1997)Interaction of Media, Cognition, and Learning (2012)Hours of Television Viewing and Sleep Duration in Children (2014)Sex‐Role Stereotypes: A Current Appraisal1 (1972)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The Role of Gender and Message Strategy in the Perception of Advocacy Advertising (2010)The Effectiveness of Chef Endorsement in Restaurant Print Advertising: Do Respondents' Gender Stereotypes or Genders Matter? (2011)Advances in Consumer Research (2025)
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  • 1981Out-of-School Television and Schooling: Hypotheses and Methods105 cited
  • 1984The relationships of images, issues and presentational methods in televised spot advertisements for 1980's American presidential primaries27 cited
  • 1997Toward a framework for intervention channels: Reach, involvement, and impact26 cited
  • 2000Advertising as Capitalist Realism17 cited
  • 1990Self-Efficacy and Stereotyping in Advertising: Should Consumers Want a Change?16 cited
  • 1987Cognition, media use, genres7 cited

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