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Four Subtle Sins in Marketing Research
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Four Subtle Sins in Marketing Research (1975)Four Subtle Sins in Marketing ResearchImportance–performance and potential gain of food delivery apps: in view of the restaurant partner perspective (2023)Importance–performance and po…RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT. (1998)RESEARCH NOTES. STRATEGIC PRO…Diagnosing Measurement Equivalence in Cross-National Research (1995)Diagnosing Measurement Equiva…On Choosing the Appropriate Measure of Association When Analyzing Rating Scale Data (1988)On Choosing the Appropriate M…A Marketing History Perspective for the Marketing Management Class (1987)A Marketing History Perspecti…Alternative Questionnaire Formats for Country Image Studies (1984)Alternative Questionnaire For…The Changing Role of the Product Manager in Consumer Goods Companies (1975)Advertising Regulation in the 1980s: The Underlying Global Forces (1982)Marketing's "Scarlet Letter": The Theory and Practice of Corrective Advertising (1984)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Structural Equations with Latent Variables. (1991)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 (2005)Coefficient Alpha and the Internal Structure of Tests (1951)Organizational Strategy, Structure, and Process (1978)Evolving sustainably: a longitudinal study of corporate sustainable development (2004)A New Model of Work Role Performance: Positive Behavior in Uncertain and Interdependent Contexts (2007)The Drivers of Greenwashing (2011)Reliability and Validity Assessment (1979)Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects (1992)Common Methods Bias: Does Common Methods Variance Really Bias Results? (1998)How perceived brand globalness creates brand value (2002)Introduction to Psychological Measurement (1970)The Scientific Use of Factor Analysis in Behavioral and Life Sciences (1978)Maximum Likelihood Estimation of the Polychoric Correlation Coefficient (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Perceived organizational support: A review of the literature. (2002)Understanding Customer Experience Throughout the Customer Journey (2016)
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  • 1998RESEARCH NOTES. STRATEGIC PROACTIVITY AND FIRM APPROACH TO THE NATURAL ENVIRONMENT.1,047 cited
  • 1995Diagnosing Measurement Equivalence in Cross-National Research863 cited
  • 1984Alternative Questionnaire Formats for Country Image Studies102 cited
  • 1988On Choosing the Appropriate Measure of Association When Analyzing Rating Scale Data28 cited
  • 2023Importance–performance and potential gain of food delivery apps: in view of the restaurant partner perspective15 cited
  • 1987A Marketing History Perspective for the Marketing Management Class6 cited

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