The Virtualization of Art Practice

Abstract

When artists engage electronic and particularly digital tools, a negotiation occurs between methodologies of traditional art practice and the value system inherent in the tools themselves. This negotiation is implicit and rarely discussed. The nature of artistic practice, the artistic product, and the consumption of the work are thereby changed and at variance with conventions understood to operate in preelectronic artwork. The goal of this essay is to make explicit some of the characteristics of the value system that structures these new tools and thus the nature of the negotiation that is taking place, on the level of both individual practice and historical trend.

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