Materialism, Postmaterialism and Agenda-Setting Effects: The Values-Issues Consistency Hypothesis

Sebastián Valenzuela

22 citations0/0 files storedInternational Journal of Public Opinion Research

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Media Studies and Communication Electoral Systems and Political Participation Media Influence and Politics

Abstract

This article examines the moderating role of human values on agenda-setting effects, which refer to the influence of news coverage on defining the public agenda. The results of two studies—a content analysis of Canadian newspapers matched with a representative survey panel of Canadian voters, in addition to an experiment with college students—find support for the hypothesis that agenda-setting effects are stronger when the topics in the news agenda are consistent with individuals’ values. Individuals with materialist values exhibited larger agenda-setting effects for materialist issues than for postmaterialist issues, whereas postmaterialist individuals exhibited larger agenda-setting effects for postmaterialist issues than for materialist issues. These findings bring new evidence to debates on the psychological process of agenda setting and the ability of individuals to resist news media influence.

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References

1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries 1972The Agenda-Setting Function of Mass Media 1994Are There Universal Aspects in the Structure and Contents of Human Values?1999A Theory of Cultural Values and Some Implications for Work 2004THE NATURE OF BELIEF SYSTEMS IN MASS PUBLICS 2000A Rose by Any Name? The Values Construct 2007Thoughts on Agenda Setting, Framing, and Priming 1991The Role of Self-Interest in Social and Political Attitudes

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