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ArticleSelecting the Superior Segmentation Correlate

Robert D. Hisrich1974

Article1974

Selecting the Superior Segmentation Correlate

Robert D. Hisrich

48 citations·0/0 files stored·Journal of Marketing

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Customer churn and segmentation Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

Abstract

Frequency of use of a product and market context offer new perspectives for selecting the superior segmentation correlate.

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1983The Effectiveness of Family Life Cycle Variables in Consumer Expenditure Research 1981Family Vacation Decision Making Over The Family Life Cycle: A Decision And Influence Structure Analysis 2014Consumer debt delinquency by family lifecycle categories 2001Consumer's Socio-Demographic Characteristics and Satisfaction with Services in the Airline Industry 2008Spinning the proverbial wheel? Social class and marketing 1984TOWARD AN OPTIMAL MARKET TARGET: A STRATEGY FOR MARKET SEGMENTATION 2004Using AI Techniques in the Grocery Industry: Identifying the Customers Most Likely to Defect

Details

Year1974

Typearticle

Published1974-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations48

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1177/002224297403800310

openalex_workW2332874679

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