Marketing from the Producer's Point of View

P. J. Verdoorn

18 citations0/0 files storedJournal of Marketing

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Marketing and Advertising Strategies Management Theory and Practice Business and Management Studies

Abstract

status of marketing.l To the not-directlyinterested outsider, the most conspicuous aspect of these discussions is the clearly demonstrated lack of a general method of approach to marketing problems. This has prevented a logical hierarchy among the different problems of marketing and the integration of the relevant theories. As a result, the subject still consists of a number of mutually unrelated fields of study. True, each of these by itself has been elaborated in a scientific

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2002‘Fattori che regolano lo sviluppo della produttività del lavoro’ Fifty Years On 2011Wroe Alderson's Marketing Behaviour and Executive Action inserted into Reavis Cox's marketing theory course at Wharton 50 years ago

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