No open-access location is known for this record yet.
No open-access location is known for this record yet.
One way to measure the contribution of a journal to a discipline is to compare the number of citations made to that journal in subsequent papers published in its own and related disciplines [6]. Similarly, the number of citations made to articles published in a marketing journal would provide an objective measurement of the journal's use by the scholarly community. This article, based on a general-purpose citation indexing system, illustrates the extent of cross-referencing to the AMA's two journals, the Journal of Marketing and the Journal of Marketing Research.
Loading…
Stored only when both papers are in the corpus — 35 citations exist upstream.
Papers that cite the same references — the relational fallback while embeddings are still backfilling.
Imported from OpenAlex (CC0) — nothing here is generated.