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ArticleAdvertising and the Public Interest

William H. Peters1975

Article1975

Advertising and the Public Interest

William H. Peters · Salvatore F. Divita

43 citations·0/0 files stored·Journal of Marketing

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Advertising and Communication Studies

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1974Brand Choice Behavior as a Function of Information Load 2020Artificial Intelligence Coaches for Sales Agents: Caveats and Solutions 1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing 1981The Concept of Manipulation: Its Relation to Democracy and Power 1988Consumer product label information processing: An experiment involving time pressure and distraction 1982Viewer Miscomprehension of Televised Communication: Selected Findings 1989Consumer Policy Remedies and Consumer Segment Interactions 1982Deceptive Advertising: A Practical Approach to Measurement

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Year1975

Typearticle

Published1975-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations43

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2307/1250914

openalex_workW2333565172

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