mpact of corporate social responsibility on the firm’s financial performance

Abstract

The concept of the corporate social responsibility of organizations has a significant interest in Pakistan over the last decade.While international data shows significant relationship between CSR and FP of the firms.This paper tries to explore the relationship between CSR &FP by taking the data from15 companies listed on Karachi stock exchange, using correlation analysis which is used to find the cause and effect of the relationship.CSR is the foundation to understand the responsibilities of organization towards the society where the organization executes their activities.FP plays the vital role to carry out the CSR activities as the strong financial performance results in provision of necessary and reasonable funds and investments to carry out their social activities.These CSR activities not only enhance the firm's social value and reputation but also the profitability as well.The study result shows that there is a considerable positive relationship between the CSR and Financial performance of the firm, and firms spending on CSR not only benefits from continuous long term sustainable development but also enjoy enhanced FP.

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