WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

1990-06-01articleAcademy of Management Journal5,424 citationsclosed

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Corporate Identity and Reputation Corporate Social Responsibility Reporting Management and Organizational Studies

Abstract

Firms compete for reputational status in institutional fields. Managers attempt to influence other stakeholders' assessments by signaling firms' salient advantages. Stakeholders gauge firms' relati...

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References

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Cited by

2003Corporate Social and Financial Performance: A Meta-Analysis

2001Corporate Social Responsibility: A Theory of the Firm Perspective

2003Misery Loves Companies: Rethinking Social Initiatives by Business

2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility

2010The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice

2013Corporate social responsibility and access to finance

2012What We Know and Don’t Know About Corporate Social Responsibility

2010Customer Engagement Behavior: Theoretical Foundations and Research Directions