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Rosalind Gill · Jane Arthurs

102 citations0/0 files storedFeminist Media Studies

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Gender, Feminism, and Media Gender and Feminist Studies Media, Gender, and Advertising

Abstract

What does it mean when global beauty brands use a language of “empowerment” in their advertising? Is chick lit rewriting the romance and offering new scripts for heterosexual intimacy? What happens...

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References

1997The Psychic Life of Power 1997The Psychic Life of Power: Theories in Subjection 1996Inventing our Selves 2003Global Woman: Nannies, Maids, and Sex Workers in the New Economy 2003Neo-liberalism and the End of Liberal Democracy 1997Formations of Class & Gender: Becoming Respectable 1993Backlash: The Undeclared War against Women 2001Growing Up Girl

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2020Women and Suicidal Behavior 2013Neoliberalism and popular women’s culture: Rethinking choice, freedom and agency 2009Female role stereotypes in print advertising 2014Female Stereotypes in Print Advertising: A Retrospective Analysis 2016Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals 2014Are You the One? China's TV Dating Shows and theSheng Nü's Predicament

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