What Do We Do With Twitter?

Abstract

This Twitter Research Forum essay by Jimmy Sanderson, one of the leading scholars on social media and sport, considers the reasons why article submissions on Twitter and sport have mushroomed at scholarly journals in sport, communication, and media studies. Sanderson notes that the plethora of research on Twitter and sport has been met with resistance by skeptics, some of whom cite deficiencies that include lack of theoretical sophistication, insufficient explanation of methods, and/or weak arguments for the merit and importance of the research. It is argued that, as Twitter and sport research matures, the frequency of submissions to sport communication journals may lessen as other scholarly outlets become more “friendly” to this topic and research foci broadens. Noting that Twitter is not “different” from communication but rather is communication, the essay encourages progress beyond thematic analysis to look at central questions about stakeholders and issues of power in the sporting context.

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