Media Use as Predictors of Political Behavior: The Case of Japan

Ofer Feldman · Kazuhisa Kawakami

20 citations0/0 files storedPolitical Psychology

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Media Studies and Communication Electoral Systems and Political Participation Media Influence and Politics

Abstract

This paper attempts to observe media effects on the political knowledge, behavior, and interest of the Japanese younger generation. Employing a sample collectedfrom more than 1100 students in four universities in Japan, the discussion focuses on measuring exposure, attention to and reliance on newspaper and television separately; this enables analysis of certain associations related to specific media in comparison to others regarding political cognition and interest. The findings show that, more than television variables, attention and exposure to print media are the strongest predictors of knowledge, behavior, and interest among Japanese students.

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References

1970Mass Communication and Political Socialization 1976News Media Exposure, Political Knowledge and Campaign Interest 1979The Functions of Mass Media in the Political Socialization of Adolescents

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