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Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review
16 references·0 citing·37 second hop
Scientific Method, Marketing Theory Development and Academic vs Practitioner Orientation: A Review (1998)Scientific Method, Marketing Theory Devel…Advances in Consumer Research (2025)Advances in Consumer ResearchWhat is this thing called science? (2014)What is this thing called sci…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…External validity is more than skin deep: Some answers to criticisms of laboratory experiments. (1982)External validity is more tha…The Application and Misapplication of Factor Analysis in Marketing Research (1981)The Application and Misapplic…Designing Research for Application (1981)Designing Research for Applic…Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Conjoint Analysis in Consumer…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…Science and Statistics (1976)Science and StatisticsFalsification and the Methodology of Scientific Research Programmes (1976)Falsification and the Methodo…Falsification and the Methodology of Scientific Research Programmes (1970)Falsification and the Methodo…The Structure of Scientific Revolutions (1963)The Structure of Scientific R…CONJECTURES AND REFUTATIONS (1963)CONJECTURES AND REFUTATIONSSocial Theory and Social Structure. (1958)Social Theory and Social Stru…Readings in the Philosophy of Science (1954)Readings in the Philosophy of…The Logic of Scientific Discovery. (1959)The Structure of Scientific Revolutions (1963)Accommodation of a scientific conception: Toward a theory of conceptual change (1982)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)Confirmation Bias: A Ubiquitous Phenomenon in Many Guises (1998)Statistical principles in experimental design. (1962)Experimental and Quasi-Experimental Designs for Research (1963)A Framework for Conceptual Contributions in Marketing (2011)Large-Scale Psychological Differences Within China Explained by Rice Versus Wheat Agriculture (2014)Sample Size for Survey Research: Review and Recommendations (2020)Theory and Methods of Scaling (1958)Simultaneous conjoint measurement: A new type of fundamental measurement (1964)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Decisions with Multiple Objectives: Preferences and Value Tradeoffs. (1994)Handbook on Constructing Composite Indicators (2005)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)The Structure of Science (1961)THE STRUCTURE OF SCIENTIFIC REVOLUTIONS (1963)Introduction: epistemic communities and international policy coordination (1992)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)Developing a framework for responsible innovation (2013)Applications of structural equation modeling (SEM) in ecological studies: an updated review (2016)The preregistration revolution (2018)Bandit Algorithms (2020)Social stigma and self-esteem: The self-protective properties of stigma. (1989)A Dynamic Theory of Organizational Knowledge Creation (1994)The Past, Present, and Future of an Identity Theory (2000)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Toward a Theory of Situation Awareness in Dynamic Systems (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 1963The Structure of Scientific Revolutions21,164 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1970Falsification and the Methodology of Scientific Research Programmes4,670 cited
  • 1958Social Theory and Social Structure.4,499 cited
  • 1976Falsification and the Methodology of Scientific Research Programmes3,903 cited
  • 1978Conjoint Analysis in Consumer Research: Issues and Outlook3,184 cited
  • 1963CONJECTURES AND REFUTATIONS2,853 cited
  • 1976Science and Statistics2,544 cited
  • 1981Designing Research for Application1,805 cited
  • 2014What is this thing called science?1,568 cited
  • 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
  • 1982External validity is more than skin deep: Some answers to criticisms of laboratory experiments.713 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1981The Application and Misapplication of Factor Analysis in Marketing Research605 cited
  • 1954Readings in the Philosophy of Science

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