Models referring to tourism product development are rather rare. This paper suggests a model of heritage tourism formation. The model is based on observations made and interviews conducted in three Balkan States and southern Hungary with respect to the formation of Jewish heritage products. Results indicate that the formation of the heritage product follows a structured line of development. This is presented in two phases, an initial phase concerning the development of major tangible products and a mature phase taking care of the addition of minor artifacts some of them of intangible nature. Each phase is composed of several steps, providing together a sort of protocol for heritage product formation. Although the suggested model does not fit all heritage sites, it appears to be applicable to several heritage products such as churches and shrines of other religious denominations, heritage of famous figures like writers, painters, musicians, and others, and sites of prominent events such as battles, films and the like.
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