Toward a Better Understanding and Measurement of Consumer Hoarding

Abstract

Consumers are often faced with the question of what to do with objects that are still usable but not worth selling and for which they no longer have a use. Our paper shows that some consumers have a tendency to keep them rather than dispose of them. Two qualitative studies and nine quantitative studies were conducted to analyze this recurring behavior and to propose a consumer hoarding scale composed of four dimensions (instrumental, social, economic and sentimental). We show that this hoarding tendency may hinder the product replacement process: Hoarders are likely to postpone the decision to replace a product if they do not know what to do with the one they currently own.

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