Willingness to Pay for Appellation of Origin: Results of an Experiment with Pinot Noir Wines in France and Germany

Abstract

Ever-increasing international competition in the wine sector has sharpened the controversy among economists who are in charge of analysing the agricultural sector and regional development. The growth of exports from the so-called New World countries (Australia, South Africa, Chile, Argentina, United States) questions rural concepts of wine-growing economy and makes it necessary to reconsider consumers’ expectations and the whole economic organisation and marketing strategies of the wine sector.

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