A Cross-Cultural Study of Ethical Perceptions of Whites and Hispanics Toward 14 Questionable Retail Practice

Abstract

This study compares the ethical perceptions of White and Hispanic consumers (n=259) in two different urban areas in two different states in the Southwestern United States with regard to 14 questionable retail practices. In addition to examining the culture of the subjects and cultural proximity to the merchant, demographics of income and gender were included. ANOV A routines indicate that Hispanics, women, and those with lower incomes are less tolerant of the questionable practices Studiesd (p=.05 or lower). Cultural proximity to the merchant had no effect.

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