An Efficient Model to Improve Customer Acceptance of Mobile Banking

Samaneh Barati · Shahriar Mohammadi

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

 Abstract— During the last ten years technological development has reshaped the banking industry, which has become one of the leading sectors in utilizing new technology on consumer markets. Today, mobile communication technologies offer vast additional value for consumers' banking transactions due to their always-on functionality and the option to access banks anytime and anywhere. Various alternative approaches have used in analyzing customer's acceptance of new technologies. In this paper, factors affect acceptance of Mobile Banking are explored and presented as a New Model.

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References

2003User Acceptance of Information Technology: Toward A Unified View1 2004Toward an understanding of the behavioral intention to use mobile banking 1989Consumer Resistance to Innovations: The Marketing Problem and its solutions 2005Consumers’ attitudes towards online and mobile banking in China 2007Mapping the reasons for resistance to Internet banking: A means-end approach 2005Consumer value creation in mobile banking services 2003Mobile banking: concept and potential 2004Assessment of today's mobile banking spplications from the view of customer requirements

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