ATTITUDES AND SOCIAL COGNITION

Abstract

This article, an expansion of remarks originally made on the occasion of the 25th anniversary of the Society of Experimental Social Psychology in October of 1990, presents a selective and informal retrospective on the rapid growth of social psychology from a discipline uncertain of its identity and future 25 years ago to the robust field it is today. The entry of women into the field, the cumulative nature of the growth of social psychological theory and research, as well as the expansion of social psychology's basic and applied research boundaries are highlighted. It is concluded that the potential promised by social psychology just a quarter of a century ago has been realized despite a harsh funding environment. Hope is expressed for more adequate funding in the near future for basic social psychological research and theory development.

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