A Conceptual Model of Interactive Hotel Website: The Role of Perceived Website Interactivity and Customer Perceived Value Toward Website Revisit Intention

Dahlan Abdullah · K. Jayaraman · Saiful Bahri Mohd Kamal

106 citations0/0 files storedProcedia Economics and Finance

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Digital Marketing and Social Media

Abstract

Malaysian hotel websites have received many online visitors but failed to convert it into online booking. Based on a synthesis of literature, this article illustrates a conceptual business model to enhance customer intention to revisit hotel websites to book for hotel rooms. The conceptual model proposes that customer perception on hotel website interactivity influences customer perceived value and intention to revisit the hotel website in the future. This article contributes to the existing body of knowledge by highlighting the importance of each dimension of perceived website interactivity in hotel sector. Its applications in the hospitality business and implications for future research were also discussed.

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References

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