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Various conceptualisations and categorisations of age are of central importance to our understanding and experience of \nchanging employment, retirement and educational policy within the UK. Particularly in the media, but also in academic reports, \ncertain issues are frequently positioned as either impacting or being caused by specific generations or cohorts (Zardo and \nGeldens, 2009). Generational tensions emerge as ‘young’ and ‘old’ are constructed as mutually exclusive in the labour market \nyet there are similarities in the means (including regulatory) and measures (including chronological age) of exclusion. \nMeanwhile, much advice is on offer to organizations so they might effectively ‘manage’ both individual generations (Y, X and so \non) whilst also addressing inter-generational issues (e.g. Logan, 2008). In this respect, our interpretation of ageing is \ndeliberately inclusive of all the above categories (Duncan and Loretto, 2004). \nSituated within this broader context, and drawing on our internet-based ‘e-research’ project (Hine, 2005), our paper presents a \ndiscursive analysis of the ways in which age and gender are variously co-constructed via a variety of web-based media. We \nfollow various ‘conversations’ as these provide the opportunity to examine specific constructions in relation to other discussions \nof interest to organization and management researchers. This will involve, for example, looking at relationships between age \nand gender as positioned in discussions of competence with technology (Adam et al., 2004) or aesthetic labour (Warhurst and \nNickson, 2007). Our analytic focus will be how specific discursive constructions produce particular ‘entanglements’ of gender \nand generation with respect to these topics, while also reviewing the extent to which we find (web)sites of resistance. \nOur approach to e-research utilises a variety of tools (e.g. Nexis, Google Alerts and Twilerts) to explore a range of media, thus \nenabling consideration of different forms of “bodies of texts” (Phillips et al., 2004: 636). The internet resources reviewed will \ninclude a variety of public forums including blogs, news stories and campaigning websites, with due ethical consideration given \nto the collection and use of data (Eynon et al., 2008). This methodological focus will further address the current lack of analysis \nof web-based data in critical discourse studies (Mautner, 2005) though also prompts reflexive engagement with a variety of \npractical and ethical challenges (Hookway, 2008). \nIn summary, our paper offers a methodologically innovative and conceptually inclusive perspective on the inter-relationships \nbetween age and gender at work.
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