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Conceptualization of Immersive Brand Experience (IBX) Measurement Scale of Emotion
16 references·0 citing·43 second hop
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(1988)Organizational Citizenship Be…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…An approach to environmental psychology (1974)An approach to environmental …The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)A circumplex model of affect. (1980)Frequency Analysis of English Usage: Lexicon and Grammar. By W. Nelson Francis and Henry Kučera with the assistance of Andrew W. Mackie. 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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1988Organizational Citizenship Behavior: The Good Soldier Syndrome.5,591 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2001Brand Community3,994 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,242 cited
  • 1997Measuring Emotions in the Consumption Experience1,970 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1996Pleasure-arousal-dominance: A general framework for describing and measuring individual differences in Temperament1,491 cited
  • 1997Customer voluntary performance: Customers as partners in service delivery1,325 cited
  • 1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
  • 2002Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior1,128 cited
  • 2012Customer engagement in a Facebook brand community950 cited
  • 1997

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Contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors
948 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
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