Surveying the Cites: A Ranking of Marketing Journals Using Citation Analysis

Julie Anna Guidry · Brandi N. Guidry Hollier · Linda Ellis Johnson · John R. Tanner · Christiane Veltsos

66 citations0/0 files storedMarketing Education Review

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scientometrics and bibliometrics research Publishing and Scholarly Communication Psychology Research and Bibliometrics

Abstract

This study used citation analysis to rank marketing journals. Data were collected by counting the citations in the six top marketing journals for the years 1997-2001. Based on this data, the top four journals were (1) Journal of Marketing Research, (2) Journal of Marketing, (3) Journal of Consumer Research, and (4) Marketing Science. Also, international journals ranked higher in this study than in the previous perceptual ranking studies. Additionally, two journals not previously ranked emerged in this study's top 20 marketing journals: Journal of Product Innovation Management and Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.

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References

1983Assessing the Relative Impacts of Economics Journals 1997Faculty Perceptions of Marketing Journals 19831983 AMA educators' proceedings 1993The Intellectual Structure of Consumer Research: A Bibliometric Study of Author Cocitations in the First 15 Years of the Journal of Consumer Research 1994Relative Significance of Journals, Authors, and Articles Cited in Financial Research 1990Green consumerism and the societal marketing concept: Marketing strategies for the 1990's 1999In Search of Diversity: The Record of Major Marketing Journals 1991Assessing the Influence of Journal of Consumer Research: A Citation Analysis

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