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Experience the “ambience”
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Experience the “ambience” (2016)Experience the “ambience”Globalization and Culture (2009)Globalization and CultureBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…The psychology of globalization. (2002)The psychology of globalizati…How perceived brand globalness creates brand value (2002)How perceived brand globalnes…Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries (2000)Effects of Brand Local and No…Experiential Marketing (1999)Experiential MarketingBrand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…Structural equation models with nonnormal variables: Problems and remedies. (1995)Structural equation models wi…Cosmopolitans and Locals in World Culture (1990)Cosmopolitans and Locals in W…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Self-Reports in Organizational Research: Problems and Prospects (1986)Self-Reports in Organizationa…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Social Theory and Social Structure. (1958)Outline of a Theory of Practice (1977)Television, Audiences and Cultural Studies (2003)The New Transnational Activism (2005)Regimes of Mobility Across the Globe (2012)The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Media, Communication, Culture: A Global Approach (1995)Globalization: Social Theory and Global Culture (2000)The Globalization of Nothing (2002)The cosmopolitan imagination: critical cosmopolitanism and social theory (2006)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Leadership: The Cutting Edge. (1979)Organizational citizenship behavior: Its nature and antecedents. (1983)Research in Organizational Behavior. (1986)Accounting for common method variance in cross-sectional research designs. (2001)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Advances in Consumer Research (2025)Structural Equation Modeling With AMOS, EQS, and LISREL: Comparative Approaches to Testing for the Factorial Validity of a Measuring Instrument (2001)Revisiting Sample Size and Number of Parameter Estimates: Some Support for the N:q Hypothesis (2003)Trust and risk in e-government adoption (2008)Communication and Control Processes in the Delivery of Service Quality (1988)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1986Self-Reports in Organizational Research: Problems and Prospects17,092 cited
  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1999Experiential Marketing2,989 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1990Cosmopolitans and Locals in World Culture1,920 cited
  • 1995Structural equation models with nonnormal variables: Problems and remedies.1,813 cited
  • 2009Globalization and Culture1,492 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 2002The psychology of globalization.1,444 cited
  • 2000Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries1,184 cited
  • 2002How perceived brand globalness creates brand value1,109 cited
  • 1981

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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
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  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
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