Environmental Strategies of Polluting Industries

Abstract

Citizen concerns about environmental management practices will usually lead to public attention and legislative proposals. This paper intends to assess the behaviour of potential environmental polluting industries. In order to accomplish this objective, a survey composed of twenty-five questions was sent to large, medium and small enterprises located in Portugal. To analyse the data obtained, statistical methods – descriptive, bivariate and multivariate – were applied using SPSS 10.0 (Statistical Program for Social Sciences). The results of the present research allow the conclusion, with a confidence level of ë=95%, that potential polluting companies can be aggregated into five strategic groups, each one pursuing a distinct environmental strategy. Each group has specific characteristics that are reported namely in terms of identification variables and environmental strategic factors. The data analysis reveals that large environmental efforts are directly related with the company size. It also shows that most of the companies that are investing to protect the environment are those that include environmental facts (accidents) in their accounts.

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