Marketing Library Workshops: A Model for Achieving Popular and Critical Success

Abstract

While drop-in workshops can often be a vital and important component of academic library instruction programs (Manuel, 2003), it is an ongoing challenge to keep them fresh and to attract sufficient numbers of attendees to make the enterprise meaningful and worthwhile. Workshops offer an opportunity to raise the library's profile within the institution and be recognized for the work librarians do to support the college's mission. LaGuardia Community College Library has sought to achieve both popular (good attendance) and critical (enhanced college-wide recognition) success with its workshop series. The outreach initiatives described in this article brought us closer to both goals

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