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The influence of title sponsorships in sports events on stock price returns
16 references·0 citing·48 second hop
The influence of title sponsorships in sports events on stock price returns (2015)The influence of title sponsorships in sp…SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX (2005)SPONSORSHIP-LINKED MARKETING:…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model (2003)Predicting consumer intention…An international review of sponsorship research: extension and update (2003)An international review of sp…Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity (2001)Exploring Managers' Perceptio…Determinants of Sports Sponsorship Response (2000)Determinants of Sports Sponso…Building Brand Image Through Event Sponsorship: The Role of Image Transfer (1999)Building Brand Image Through …An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas (1999)An investigation of match-up …An International Review of Sponsorship Research (1998)An International Review of Sp…EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES. 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References

  • 1985Using daily stock returns6,497 cited
  • 1997Event Studies in Economics and Finance4,623 cited
  • 1977Estimating betas from nonsynchronous data2,751 cited
  • 1997EVENT STUDIES IN MANAGEMENT RESEARCH: THEORETICAL AND EMPIRICAL ISSUES.1,942 cited
  • 2003Predicting consumer intentions to use on-line shopping: the case for an augmented technology acceptance model1,218 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1997A model of image creation and image transfer in event sponsorship762 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2005SPONSORSHIP-LINKED MARKETING: OPENING THE BLACK BOX679 cited
  • 1991The Role of Sponsorship in the Marketing Communications Mix464 cited
  • 1994Awareness of Sponsorship and Corporate Image: An Empirical Investigation450 cited
  • 2003An international review of sponsorship research: extension and update412 cited
  • 2001Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity394 cited
  • 1999An investigation of match-up effects in sport sponsorship advertising: The implications of consumer advertising schemas

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324 cited
  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport226 cited
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