UK Food and Fashion Promoted Online in China

Zhu - · Zijun

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E-commerce and Technology Innovations International Business and FDI Global trade and economics

Abstract

It will be easier for Chinese consumers to get access to British food and fashion,thanks to the new online initiatives of the UK in China’s fast-growing e-marketplaces.UK Trade&Investment Chief Dominic Jermey unveiled the news during his tour of China to bang the drum for British trade and investment from December 8 to 11,2014.The programs will be run by two of China’s leading online

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