Understanding the Social Media Audiences of Radio Stations

Ahmed Al‐Rawi

19 citations0/0 files storedJournal of Radio & Audio Media

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Radio, Podcasts, and Digital Media Journalism and Media Studies Media and Digital Communication

Abstract

This article investigates the online comments of news items posted on the Facebook pages of two popular Arabic-language radio channels: Radio Monte Carlo—France24 and Radio Netherlands Worldwide (RNW). This study examines over 184,000 comments with a special focus on the most liked posts in order to understand how audiences of regular radio interact on social media. The results indicate that audiences seem to be more engaged with posts that encourage participating in broad issues, interacting with clever quotes, and entering contests and less so with reading breaking news. With regards to news events and serious issues, this study also examined how social media users of these two Facebook “radio” sites responded to postings that differed from their own opinions, and seemingly actively engaged with contrasting or oppositional views or sentiments.

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References

2010Predicting Elections with Twitter: What 140 Characters Reveal about Political Sentiment 2009Red Media, Blue Media: Evidence of Ideological Selectivity in Media Use 2010Polarization and Partisan Selective Exposure 2010TWITTERING THE NEWS 2007Introduction to Data Mining 2013Selective Exposure To Communication 2001Facilitating Communication across Lines of Political Difference: The Role of Mass Media 2007Cognitive Dissonance: Fifty Years of a Classic Theory

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