Why buy an album? The motivations behind recorded music purchases.

Abstract

The present study examined why music fans choose to buy recorded music given the multitude of other ways to listen to music without payment. A sample of 135 participants (68.88% female) with a mean age of 29.05 years completed an open-ended questionnaire. These written responses were analyzed thematically. Two key themes were identified: Short-term comparisons and Long-term considerations. Motivations focused on value-maximization across both themes, with short-term comparisons including how many songs were liked on an album and the pros and cons of different formats. Price was by far the biggest factor. Long-term considerations were more sophisticated, with wider motivations including where money goes, and a consideration of recording artists’ financial position. Some participants mentioned as a factor how long an album would be enjoyed, thus betraying the nature of music as an experience good. The desire to add to a music collection was an important consideration. The findings suggest that what might drive people toward music piracy is not the perceived costliness of music but rather a perception of poor value for money. Discussion focuses on how the recorded music industry can make legal purchases of recorded music more attractive than illegal counterparts.

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