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Sidedness, commercial intent and expertise in blog advertising · Study

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ArticleSidedness, commercial intent and expertise in blog advertising

Rodrigo Uribe2016

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Articlegreen2016

Sidedness, commercial intent and expertise in blog advertising

Rodrigo Uribe · Cristián Buzeta · Milenka Velásquez

109 citations·0/0 files stored·Journal of Business Research

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1991The theory of planned behavior 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review 1985Measuring the Involvement Construct 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness 1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research 1967Attribution theory in social psychology 1951The Influence of Source Credibility on Communication Effectiveness 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

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2017Credibility of online reviews and its impact on brand image

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Year2016

Typearticle

Published2016-05-11

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations109

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jbusres.2016.04.102

openalex_workW2348644338

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