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According to the research on the developing process of products,it determined the design value both in the past and in contemporary era,and aimed to gain enlightenment from the culture memory value of classic products on contemporary design.At the same time,it analyzed and understood its intrinsic value as symbol memory,nostalgic memory,and brand cultural memory from the point of view of the cultural memory.After that,it discussed the new methods of transformation and redesign of classic products and cultural memory and provide new ideas and perspectives for the Chinese image design.
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