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ubliminal anchoring effects refer to a phenomenon that the anchoring effects still occur even if the anchor values are presented subliminally.To explore the mechanisms of the subliminal anchoring effects,the current research conducted a 2(Anchor Types:High vs Low) × 2(Word Types:Summer vs Winter) mixed factorial design.A significant interaction effect was found between Anchor and Word.Participants who had been subliminally presented with the high anchor were indeed relatively faster in responding to words that are associated with summer than to words associated with winter.Participants who had been exposed to the low anchor values,however,were relatively faster in responding to words associated with winter rather than summer.The results showed that participants were faster in recognizing anchor-consistent rather than anchor-inconsistent target words in the lexical decision task,suggesting that the accessibility of the proposition property in numerical anchors may be the mechanisms of subliminal anchoring effects.
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