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Impulsive buying structure in retailing: An interpretive Structural modeling approach · Study

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ArticleImpulsive buying structure in retailing: An interpretive Structural modeling approach

Sanjeev Prashar2015

Article2015

Impulsive buying structure in retailing: An interpretive Structural modeling approach

Sanjeev Prashar · Chandan Parsad · Sai Vijay Tata · Vinita S. Sahay

14 citations·0/0 files stored·Journal of Marketing Analytics

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2025Advances in Consumer Research 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies 1992Advances in Consumer Research 2002The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions 1987The Buying Impulse 1995Normative Influences on Impulsive Buying Behavior 1980Innovativeness, Novelty Seeking, and Consumer Creativity

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2021The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency 2024The influence of corporate social responsibility on impulse buying

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Year2015

Typearticle

Published2015-12-01

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations14

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1057/jma.2015.17

openalex_workW2370517670

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