Article2009

Decision-making under ambiguity in the uncertain market: applying Expected Utility Theory (EUT).

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Decision-Making and Behavioral Economics Insurance and Financial Risk Management Leadership, Behavior, and Decision-Making Studies

Abstract

Many evidences have indicated that decision-making is affected by external factors.Taking insurance market as a case,this study applied Expected Utility Theory(EUT) to analyze decision-making process,on the assumption that a certain strategy or ability could manage the uncertainty caused by external factors.Based on the study,the article drew the conclusions.

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