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The New Public Diplomacy: Between Theory and Practice

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International Relations and Foreign Policy Public Relations and Crisis Communication European Cultural and National Identity

Abstract

It is tempting to see public diplomacy as old wine in new bottles. Official communication aimed at foreign publics is after all no new phenomenon in international relations. Image cultivation, propaganda and activities that we would now label as public diplomacy are nearly as old as diplomacy itself. Even in ancient times, prestige-conscious princes and their representatives never completely ignored the potential and pitfalls of public opinion in foreign lands. References to the nation and its image go as far back as the Bible, and international relations in ancient Greece and Rome, Byzantium and the Italian Renaissance were familiar with diplomatic activity aimed at foreign publics. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

1941The Twenty Years' Crisis, 1919-1939: An Introduction to the Study of International Relations 2003The Breaking of Nations: Order and Chaos in the Twenty-First Century 1992Public relations and public diplomacy: Conceptual covergences 1990Communicating with the World

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