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The Role of Public Relations on Company Image: Social Media as a Moderating Variable: A Case Study at the Applied Science Private University at Jordan
3 references·0 citing·16 second hop
The Role of Public Relations on Company Image: Social Media as a Moderating Variable: A Case Study at the Applied Science Private University at Jordan (2016)The Role of Public Relations on Company I…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…The Evolution of an Idea (2002)The Evolution of an IdeaInternet usage and competitive advantage: the impact of the Internet on an old economy industry in Spain (2002)Internet usage and competitiv…The Commitment-Trust Theory of Relationship Marketing (1994)The Knowledge-Creating Company (1998)What's your strategy for managing knowledge? (1999)Relationship marketing and university-industry linkages: A conceptual framework (2005)Success factors in key accounts (2006)Marketing Ethics and Relationship Marketing - An Empirical Study that Measure the Effect of Ethics Practices Application on Maintaining Relationships with Customers (2016)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)An Investigation into the Factors Affecting E-Commerce Adoption Decisions by SMEs (2015)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2002The Evolution of an Idea93 cited
  • 2002Internet usage and competitive advantage: the impact of the Internet on an old economy industry in Spain21 cited

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