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Loyalty programs and dynamic consumer preference in online markets · Study

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ArticleLoyalty programs and dynamic consumer preference in online markets

Sanghee Lim2015

Article2015

Loyalty programs and dynamic consumer preference in online markets

Sanghee Lim · Byungtae Lee

37 citations·0/0 files stored·Decision Support Systems

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Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Supply Chain and Inventory Management

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References

1929Stability in Competition 1990Stability in Competition 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1987Markets with Consumer Switching Costs 1980A Model of Sales.1997Do Customer Loyalty Programs Really Work 1997Loyalty programs and their impact on repeat-purchase loyalty patterns

Cited by

2017Towards digital loyalty programs: insights from customer medium preference segmentation 2017The effect of applied resources on competitive advantage in hotels: Mediation and moderation analysis 2024How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping 2017Effect of restaurant reward programs on customers’ loyalty: evidence from Iran 2021The Role of Digital Loyalty Program towards Customer Loyalty through a Measure of Satisfaction 2019

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Year2015

Typearticle

Published2015-05-21

VenueDecision Support Systems

ISSN-L0167-9236

Languageen

Citations37

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.dss.2015.05.008

openalex_workW238561534

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The influence of loyalty programs on South African Youth’s repeat purchase behaviour

2019Designing competitive loyalty programs: a stochastic game-theoretic model to guide the choice of reward structure

2022Promoting Businesses Beyond Borders: Multinationals’ Perspectives