Research on the Innovative Model of Regional E-commerce Platform —— A Case of Wenzhou

Yin Ji

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

Based on Wenzhou industry chain, combined with the development status of existing third-party platform, the framework to establish regional online tradeplatform and develop regional products two-dimension code integration services is raised in this paper. By means of the existing information technology, the quality and reputation of Made-in-Wenzhou is enhanced, the step of e-commerce for traditional market is accelerated and the pace of traditional industry transformation and upgrading is promoted.

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