The Research about the Current Situation of Xinjiang Guides' Diathesis and Relevant Countermeasures——To Urumqi for Example

Feng Cui

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Hospitality and Tourism Education Diverse Aspects of Tourism Research Emotional Labor in Professions

Abstract

Both travel agency's reputation and benefit are effected by guides' behaviors,and guides' behaviors have a direct infection to tourism and our country's reputation.With the flourish development of Xinjiang tourism,we have every reason to improve guides' diathesis.The missing of guides' diathesis results from the disadvantages of guides' management and guides' educational background and diathesis.It will have some infections to travel agency and tourism.The paper relays on the current situation of guides' diathesis and find out some problems which exist in guides' diathesis.In the end,find out some relevant countermeasures to solve these problems.

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