Nueva York, Diaspora City

Abstract

New York magazine has been renamed Nueva York, at least for a week. The Spanish word on the cover of the September 6, 1999 issue is an eye-catcher for readers of the popular weekly, and attests to the currency of things, and words, “Latin” among the contemporary public in the United States. The theme of Nueva York, after all, is “The Latin Explosion,” those words emblazoned in bold yellow and white lettering across the half-exposed midsection of Jennifer Lopez. The Nuyorican actress, singer, and pop idol is surely “Miss Nueva York” in our time: her shapely body, a large crucifix dangling suggestively above her conspicuous cleavage, provides the cover image, and the feature article, entitled “La Vida Lopez” (calling Ricky Martin to mind), sets out to explain “Why Jennifer Lopez, Puerto Rican Day parade marshal, girlfriend (maybe) of Puffy Combs, inspired by Selena, aspiring to be Barbra Streisand, and owner of America’s most famous backside, might be the celebrity of the future.” Before you know it, all New Yorkers, and all America, will be “living la vida loca” on the streets of Nueva York! These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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