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Research on the E-Commerce of Agricultural Products in Sichuan Province

Jiong Mu · Lijia Xu · Qiang Huang · Chaolin Li

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E-commerce and Technology Innovations Regional Development and Environment Digitalization and Economic Development in Agriculture

Abstract

A detailed investigation on the production, processing and sales of Sichuan agricultural products was made. Issues like how to bring into full play the regional advantages of Sichuan agricultural products and how to promote the advantageous resource allocation and competitiveness of agricultural products in market economy were also probed. Suggestions and schemes for the e-commerce service system of Sichuan agricultural products were proposed through the analysis framework of fuzzy comprehensive evaluation method and improved D&M model.

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2022The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products

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