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In this theoretical paper it is shown how various types of discourse play a specific role in the (re)production of racism in society. It is argued that this role can be fully understood only through a socio-cognitive analysis of ideology and its discursive practices. This means that those (white) who control the means of ideological production, because of their access to, and formulation of public discourse; viz., the symbolic elites, have a special role in the reproduction of racism. The discourses of the mass media, education, and other forms of dominant discourse preformulate public discourse about ethnic minority groups, as well and thus produce the ethnic consensus that sustains modern forms of racist ideology. 1. El analisis del discurso y el racismo Este articulo resume y discute el marco teorico que subyace a varios proyectos de investigacion llevados a cabo durante los ultimos siete anos en la Universidad de Amsterdam sobre la expresion y la comunicacion del prejuicio etnico. El principal presupuesto de estos trabajos es que, tanto el discurso como la comunicacion son un modo de importancia vital para la reproduccion social del racismo de los blancos. Tanto a nivel informal como interpersonal y tambien institucional, los miembros del grupo blanco participan en diversos contextos comunicativos en los que
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