Key drivers of innovative behavior in hotel industry: evidence from a developing country

Abstract

The purpose of this paper is to determine the key drivers of innovative behavior of employees in hotel industry using evidence from a developing country. Measurement items were adapted from existing scales found in the organizational behavior literature. Academic colleagues reviewed the items for face validity and readability. The scales were evaluated for reliability, convergent validity, and discriminant validity using data collected in a survey of 3 and 4 star hotels in Tehran, Iran. A structural equation modeling procedure was applied to examine the drivers of employees’ innovative behavior in these hotels. The research model was tested empirically using a sample of 241 respondents who worked at the hotels during the period of research. The paper found that social responsibility, employee treatment, job satisfaction, organizational support, and organizational commitment have indirectly affected innovative behavior through organizational citizenship behaviors.

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