Building strategic relationships : how to extend your organization's reach through partnerships, alliances, and joint ventures

Abstract

THRIVING IN AN INTERDEPENDENT WORLD. The Growing Need for Collaboration. The Nature of Effective Partnership. HOW PARTNERSHIPS GROW AND DEVELOP. Courtship and Commitment: Making a Good Match. Day--to--Day Relationship: Translating Vision Into Value. Transformation: Changing the Relationship or Parting Amicably. PARTNERSHIPS IN PRACTICE. Lesher Communications and Norpac: A Supplier--Customer Partnership. Arthur Andersen and the Alameda School System: A Public/Private Collaboration. The Council for Continuous Improvement: A Multi--Industry, Multi--Sector Consortium. WHAT SUCCESSFUL PARTNERSHIP REQUIRES. The Partnership Covenant. Building a Foundation for Mutual Trust. Resource: Partnership Readiness Questionnaire.

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