DOING POLITICS, DOING GENDER, DOING POWER

Abstract

Political communication is not first and foremost about truth; it is a struggle for power and influence between different interests. In this struggle, it is critical for politicians to persuade voters, and not just by the power of their argument, but also, and increasingly, through creating trust by means of their personality. In this study we will focus on how politicians attend to these concerns in televised election campaign debates in the Nordic countries. Ideally, political debates provide politicians with equal opportunities for airing their positions. This linguistic ideal of fairness has more elaborate equivalents in established theories of discourse, such as the theory of the ideal speech situation proposed by Habermas (1975a, b), Paul Grice’s maxims for efficient and logical communication (Grice, 1975), and the face-saving traffic rules of social interaction analyzed by Goffman (1967). However, this rudimentary standard of fairness is rarely satisfied in practice (Gastil, 1992). Rather than granting all participants equality, debates often become events in which prior inequalities, such as gender, age, class and status, are re-enacted (Edelsky & Adams, 1990). The question we are pursuing in this article is whether and how such “brought along” features are made relevant, or “brought about” in actual debate situations.

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