Reflections on customer-based brand equity: perspectives, progress, and prioritiesKevin Lane Keller2016-05-20articleAMS Review327 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCustomer Service Quality and LoyaltyAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 327 citations exist upstream.References1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity2025Advances in Consumer Research1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research1997Beyond pleasure and pain.1997Dimensions of Brand Personality1990Consumer Evaluations of Brand Extensions2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2006Brands and Branding: Research Findings and Future PrioritiesCited by2020The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge2018Masstige model and measure for brand management2018Effects of the intensity of use of social media on brand equity2019Consumer Research Insights on Brands and Branding: A JCR Curation2022Mega or macro social media influencers: Who endorses brands better?2021The Impact of Artificial Intelligence on Branding2020How does corporate social responsibility transform brand reputation into brand equity? Economic and noneconomic perspectives of CSR2018Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence