Seniors and Their Food Shopping Behavior: An Empirical Analysis

Dagmar Lesáková

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The focus of our research was to provide an empirical evidence for determining the behaviour and satisfaction of older customers during their food procurement process and to propose some recommendations to retail managers aiming at better consideration and meeting the expectations of the older people. Data collection involved two focus groups with older customers aged over 60 years. The findings from group interviews were supported by the results from a questionnaire distributed among 468 seniors. Both qualitative and quantitative results have indicated that age dimensions influence perceptions and behaviour related to store evaluation.

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References

1992Measuring Customer Satisfaction: Fact and Artifact 2003Marketing to older adults: an updated overview of present knowledge and practice 1985Shopping Orientation Segmentation of the Elderly Consumer 2008Understanding older shoppers: a phenomenological investigation 2004Patronage motives of mature consumers in the selection of food and grocery stores 2007Demographic correlates of loyalty in a service context 2001Learning to love the older consumer 1996A psychographic study of the elderly and retail store attributes

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