A Multilevel Investigation of the Role of Retail Stores in Cross-Border Shopping

Abstract

This study postulates that individual retail stores play a central role in attracting tourists to engage in cross-border shopping, and it examines both individual-level and store-level effects on cross-border shopping motives and behaviors. It proposes a framework of relationships leading from cross-border shopping motives to store outcomes and destination outcomes through the mediating roles of store loyalty program benefits and store shopping satisfaction. This study further examines the cross-level direct and moderating effects of store brand image. By using a multilevel design, this study seeks to better identify the role of retail stores in tourism shopping.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 14 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.